the apollo theater foundation
A beacon in the Harlem community and an international brand, The Apollo has launched the careers of countless renowned performers since the 1930s. The ROZ Group developed educational materials for secondary schools students that enhance the Apollo Tour Experience by connecting it to educational curriculum and highlighting Harlem as an important community in the American history. Additionally, The ROZ Group provided a strategic marketing assessment of the tour program as part of an effort to increase visitors to the historic institution.
For more information about The Apollo Theater, please visit www.apollotheater.com